…the shift in marketing is actually from talking AT people to talking WITH people.
Too often we have the attitude that we own our brand’s community, when in reality the participants are the ones in control. We, as marketers, need to be a part of their community and not merely a voice to that community.
Our jobs have shifted from doing the talking (one-to-many) to facilitating the talking (one-amongst-many). If we are better listeners, then we will be more effective talkers.
I Have A Blog… (PART 2: The Fear of Sounding Arrogant)
Yesterday, I made the following status update on my personal Facebook profile:
I have a blog… http://Davi.dM
This very simple, and seemingly uninteresting, post enticed three separate angry comments:
1. god dammit
2. we cant be friends anymore…
3. agreed. shut it d mick
I knew exactly what these three people were expecting. They were expecting from my blog what the majority of tweets have become - self-boasting, egotistic updates about where I’ve been, who I’m with, or what I’m doing.
…so many of us are raised to avoid appearing arrogant.
And so we keep our head down. Better, they say, to be invisible and non-contributing than risk being arrogant.
My biggest fear in starting a blog was the risk of sounding arrogant. After all, by publishing my thoughts online I’d be assuming that there were people who’d want to read them.
I’ve come to the conclusion, however, that it’s better to have a voice, to spark ideas, and to engage in conversation online, than to simply keep my head down and stay invisible.
I have a blog…
…and this scares me. I vowed to never let my online life become more interesting than my life offline. I fear that this blog may bring me one step closer to that fate. I hope that whoever I appear to be online is merely a digital representation of the real person that I am offline.
I don’t claim to be a good writer. I don’t claim to have brilliant marketing ideas. I don’t claim to have good taste in music. I’m not a good chef (but I do enjoy cooking). The only thing I claim to be is myself.
Do you have a blog? If so, post a link in the replies and I’ll check it out. If not, is there a reason you haven’t started one?